Designs by Jeli RAD
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The brief for this project is very inspiring. I love the colour palette, & the concepts feel really familiar.
I have used flat lays casually in my Instagram feed & also for my Pure Terra collection of photos that contain shells, geometry, flora, & lots of treasures. I wanted to play with taking photos of objects fitting to Found or Pound. However, apart from a few Instagram trials, I didn’t find the time to venture into this idea properly.
When I was in college I did a project based on Christo & Jeanne-Claude’s concept of wrapping objects in fabric, to create aesthetic impact & give the ability to see familiar things in a new way. I wrapped about 50 everyday objects in old sheets & hung them all on the wall. I also experimented with dipping objects, like cutlery, in plaster. I drew them, photographed them & created art.
I also made photograms using the wrapped objects & acetate printed with relevant words, which I loved. I thought about using some of this work in my designs but I haven’t done so. Translating this concept, I took photos of stationary bits & pieces, arranged them together in Illustrator & had lots of fun layering them up, using the overlay blend to create colourful silhouette patterns. I loved the result so much I have used it in a few designs.
I did use some old work to make a few of the designs though. The shell pattern is a lino cut print tile & possibly the first repeat design I ever made.
And the “At Any Time” design is made from a collage I did of the sign, which I found on the road in my hometown, Glastonbury. I went through a faze of loving street signs!
My designs reflect the Found element of the project more, & contain a variety of items including bread tags, Pepita seeds, some off cuts of paper I saved from the recycling & made into a collage, & the remains of a delicious bowl of beautiful grapefruit & chia seeds that I photographed.
Although this collection hasn’t turned out how I first envisioned, I am really happy with how it has come together. The colour palette is gorgeous!
Thank you for looking!